The Innovators Blog

Want to know more about how our community members are tackling challenges, or what they think of bigger industry trends? Look no further!

Get to Know Leaders in Loyalty | Thanx, Emily Rugaber | Q&A

Emily Rugaber's role at Thanx has transformed significantly as she's had to scale up the fast-growing company's marketing engine. See how!

Get to Know Leaders in Loyalty | Petco, Andrea Mathews | Q&A

Andrea Mathews is building innovative loyalty elements that meet all Petco's pet and parent needs. See how she's doing it here!

The 4 KPIs you Need to Track for a Successful Modern Loyalty Program

Dead are the days of mass offers and earn-and-burn tactics. Here to stay are programs that are a revenue driver for the brand.

5 Takeaways from our 'Defining the Ideal Loyalty Stack' Roundtable

Our roundtables are exclusive to Loyalty Innovator Members, but we had to share the top takeaways and themes.

Get to Know Leaders in Loyalty | Del Taco, Erin Levzow | Q&A

Learn how Levzow is creating an emotional connection with their customers and finding the secret sauce to making their program stick.

Get to Know Leaders in Loyalty | El Pollo Loco, Andrew Rebhun | Q&A

Rebhun shares his insight on how this restaurant chain is setting itself up for customer loyalty success and what it takes to get it done.

The Right Tools for the Digital Consumer: The Loyalty Tech Stack Your Team Needs in 2022

This year, Loyalty Innovators will focus on helping brands create best practices and standard. To kick this off, we've launched a report.

Get to Know Leaders in Loyalty | Ascendant Loyalty Marketing, David Slavick | Q&A

As a strategic advisor to companies that seek to create a loyalty program, Slavick has the insider knowledge you won't want to miss.

Get to Know Leaders in Loyalty | Fanatics, Doug Glazer | Q&A

At Fanatics, Doug Glazer supports sports fans by continuing to drive the operations and program design for Fanatics’ customer loyalty.

10 Predictions for Loyalty in 2022, from Today’s Loyalty Innovators

Customers are important. Digital is moving fast. And the ways customers connect with brands has been forever altered. To keep pace,...

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