Learn from Leading Innovators
Dive into member content & exclusive research to support your journey toward new & innovative loyalty practices
Community Perspectives
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Evolving Data Usage in Loyalty
Learn how Nancy Gordon of Bakkt sees the shift in what data sets matter the most to loyalty programs.
Too Much Data is a Bad Thing
Learn from Ryan Mitchell of Hertz why its critical to identify the right data you need to assess loyalty programs.
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Optimize Personalization Processes
Learn the steps Mike Templeton from Casey's is taking to optimize data for personalized loyalty programs.
Research Reports
Personalization is Broken
Learn how consumers experience current personalization practices, and how to capture their attention.
State of Offer Relevancy
Improving offer relevancy is a critical way for brands to drive sustainable business growth in the era of modern loyalty.
Member Panels
Create a First-Party Data Strategy
Learn how Justin Weinstein of Giant Eagle is up-level customer loyalty programs with 1st-party data.
Five Key Customer Loyalty Metrics
Learn the five key metrics that Andy Rebhun of El Pollo Loco uses to assess loyalty program success.
Create Relevance with AI
Learn how Christian Selchau-Hansen of Formation is helping companies achieve relevance with AI.